Marketing and Communications

Get the files, guidelines, templates and direction you need to market your Program locally and in synch with our global campaigns.


Our branding guidelines specify a way to keep the look and feel of our materials consistent, which is a way of reinforcing the value of the Special Olympics brand.


Marketing means letting people in your target audience know about you using the words, pictures and stories that are most persuasive.

Health Branding

Healthy Athletes and its seven disciplines and Healthy Communities are in this category.

Event Resources

For special events throughout the year, this is the source for marketing materials.

Reach and Annual Reports and Other Publications

Annual, Reach and other reports are perfect places to get facts, figures, sample text and other useful information for help in marketing.

Story Feeds

These are news and stories that are contributed through the Share Story system