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Campaign Resources for 2017-2022

This is where you can find all of the resource materials that will assist your Program in promoting and celebrating the Special Olympics 50th Anniversary and the five-year Choose To Include Campaign.
People in a stadium cheer as fireworks go off overhead

"Choose to Include" Campaign Resources

Our five-year campaign to raise funding and reach more people is now under way.

Three Pillars

Fundraising Sales Kit

Special Olympics 50th Anniversary Materials

The anniversary kicks off in July 2018.

Graphics

50th Anniversary Overview
50th Anniversary Endorsement Mark Overview (PDF)
This document is an overview of the 50th Anniversary identity. Also included are examples of how to apply this identity to banners, presentations, reports and different designs.
Anniversary Core Mark No Date
50th Core Endorsement Mark
Set of 50th Anniversary endorsement marks with or without date in JPEG, PNG and EPS.
Accredited-Anniversary-Core-Mark-Dated
For Programs: 50th Mark with or without Date (ZIP)

Special Olympics Programs can use the 50th endorsement mark alongside their own logo. These files are EPS format, and need Adobe Illustrator to be customized. 

50thPPTthumbnail
50th Anniversary PPT Template
This is a template that has both the Special Olympics mark as well as the 50th endorsement mark.

'Save the Date' Promo Videos

128x85 Edgy 30-second
50th Anniversary One-Year Out: Edgy 30-second with NO ONSCREEN TEXT
This 30-second version of the video has no onscreen text. This version uses beat-heavy electronic dance music. It is a mix of clips that present an "edgy" view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.
128x85 Edgy 60 Seconds
50th Anniversary One-Year Out: Edgy 60-second with NO ONSCREEN TEXT
This 60-second version of the video has no onscreen text. It uses beat-heavy electronic dance music. It is a mix of clips that present an "edgy" view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.
128x85 Edgy 30-second
50th Anniversary: Edgy 30-second
This 30-second version of the video uses beat-heavy electronic dance music. It is a mix of clips that present an "edgy" view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.
128x85 Edgy 60 Seconds
50th Anniversary: Edgy 60-second
This 60-second version of the video uses beat-heavy electronic dance music. It is a mix of clips that present an "edgy" view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.
128 x 85 Soft 30-second
50th Anniversary: Soft 30-second
This 30-second version of the video uses lighthearted music. It is a mix of clips that present traditional view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.
128 x 85 60-second Soft
50th Anniversary: Soft 60-second
This 60-second version of the video uses light-hearted music. It is a mix of clips that present a traditional view of Special Olympics. The MP4 will stream from a website; the MOV is best for presentations.

Other Multimedia Resources

HistoricSpecialOlympics68-87
Videos
"Welcome to Chicago" message from Mayor Rahm Emmanuel of Chicago, host of the July 2018 50th anniversary events. Download Video

50 years of historic Special Olympics video (Opening Ceremonies b-roll from: 1968-1987; 1991-1999; 2001-2009; 2011-2013; 2015-2017)

Excerpt from documentary on the first 1968 Special Olympics Games, titled "A Dream to Grow On" Download Video

Plus, Eunice Kennedy Shriver speeches and b-roll Download Video

“This Week in Special Olympics” history feature—a weekly look back at Special Olympics milestones. This link will take you to 52+ highlights in Special Olympics history—at least one for each week of 2018. Highlights will feature photo or video components, including regular updates as the ongoing Special Olympics-Catholic University 50th Anniversary Archiving Project continues to work through decades of SOI multimedia holdings. View Document

Questions? Suggestions? Contact kmckenna@specialolympics.org
More About Special Olympics
For those who want to showcase even more about the Special Olympics movement, below are more multimedia resources.

Introduction to Special Olympics.
These seven short videos will introduce you to the Special Olympics global movement, our vision and major programs, including our fast-growing Unified Sports and inclusive health initiatives. Download Videos

Promotional Video B-Roll.
This folder features new summer and winter sports b-roll, plus Unified Sports footage. Download Videos

Promotional Photos.
This folder features photographs that may be used to promote Special Olympics and our wide-ranging programs. Download Photos